The concept portrays the efforts that Universal takes in order to create a vacation destination with such awesome thrills, using their new Thrill Immersion Models ( TIMs). Don’t call them dummies!
Bring a whole new family of original characters to life for Universal Studios
We were charged with bringing these new heroes to life through original character design, the look and feel of each individual and sets, and producing the new TV and multi-media campaign.
Scope
- Advertising
- Character Design
- Production / Post Production
Awards & Mentions
- Best of Film, Video & Sound for CGI – Addy
- Regional / National TV Commercial – Gold Addy
- Computer Generated imagery (CGI) – Gold addy
Absolut Summer Campaign I
Absolut Classic Campaign
Absolut Digital
Absolut Summer II Campaign
Project Outcome
Challenge
From a legal perspective we had multiple restrictions to avoid triggering IP conflicts with the crash dummy campaigns of the past.
Amazing Results
We crafted multiple TIM designs with unique head shapes, eyes, mouths, textures, color, markings, and costumes for the client, that were all memorable, original, and ultimately an ownable look for Universal Theme Parks.
“WOW even their COMMERCIALS are more top quality and innovative than current Disney!”
@jonathanwallis3300
“I feel like universal is predicting the future of human robots being real”
@madnessmariobros5972
“Disney parks commercial: the most magical place on earth
@Phoenimations
Universal Orlando commercial: RAPTORS!?!”
“Best commercial of 2022”
@christianortiz793