Beyond Rarity is a web app that helps fans answer the question: “Is this digital collectible a good deal?” by providing quick & easy visual AI-powered price estimates for NFTs, instantly, with confidence, in real time.
A Zillow for Digital collectibles.
We brought this new product to life through complex backend algorithms, user-friendly frontend product design and UX, and accessible marketing creative.
Scope
- Creative Direction
- Art Direction
- UX / Product Design
How it works
Key functionality
Project Outcome
Challenge
Answering the question: “What is the value of this NFT?” is a difficult if not impossible task for most enthusiasts. Sparse market data and the subjective nature of NFTs and art lead to high uncertainty, and answering that question requires using pro level trading tools that most people don’t have the patience or time for.
Amazing Results
We created Beyond Rarity to make NFT valuation quick and easy for enthusiasts. Like a Zillow for NFTs, it instantly displays every token in a collection and their projected values at a glance, with confidence and in real time.
With our proprietary BRITE algorithm, ranking engine, and novel UX, we enable anyone to evaluate an entire collection quickly, making pro-level information intuitive, insightful and without the complexity.