Xience V

About This Project

Abbott Vascular’s Xience V stent brought with it an amazing product benefit ( a scar tissue reducing polymer ) as well as a branding mandatory ( must use purple hexagons ). We used this constraint to our advantage in developing the idea of using their branding elements to create figures that exemplified the performance of their product. Each figure is made of literally thousands of hexagons handpicked and refined over dozens of rounds of review. CGI by Plus et Plus.