Absolut Summer I

About This Project

This Absolut summer campaign and poster series was all about the sharing. The client loved the idea of the iconic bottle being used in different perspectives. Because of Absolut’s iconic lineage, the bottle would of course have to be its trademark frontal angle. So instead of a normal shots of a bottle being poured and handled, our characters’ actions and point of views would revolve around the Absolut bottle itself. Illustrations by Dave Kinsey.