Bring a whole new family of original characters to life for Universal Studios

The concept portrays the efforts that Universal takes in order to create a vacation destination with such awesome thrills, using their new Thrill Immersion Models ( TIMs). Don’t call them dummies!

We were charged with bringing these new heroes to life through original character design, the look and feel of each individual and sets, and producing the new TV and multi-media campaign.

Scope

  • Advertising
  • Character Design
  • Production / Post Production

Awards & Mentions

  • Best of Film, Video & Sound for CGI – Addy
  • Regional / National TV Commercial – Gold Addy
  • Computer Generated imagery (CGI) – Gold addy

Project Outcome

Challenge

From a legal perspective we had multiple restrictions to avoid triggering IP conflicts with the crash dummy campaigns of the past. past. 2

Amazing Results

We crafted multiple TIM designs with unique head shapes, eyes, mouths, textures, color, markings, and costumes for the client, that were all memorable, original, and ultimately an ownable look for Universal Theme Parks.

“Easily one of the best trailers for HHN by far. Two thumbs up Universal!”

@jakesfunhouse5077

“This is SO GOOD! Great job creative team! Can't wait to experience the event this year. I'll be there opening night for sure.”

@JonHolt

“Wow amazing, I felt like I was watching a movie”

@preciousloveslopez

“Oh dear God this is perfect. Between this and in park updates, really feeling like this year is going above and beyond what I initially felt. Sans one show, 30 is shaping up to be a real legend.”

@blues713317