I, along with my cofounder, designed and built an entirely new web magazine from the ground up. Our goal was to create interesting content that breaks through the mindless Buzzfeeds by exploring the world through beautiful visuals, original illustrations, and infographics.
Fact-filled online magazine with a fresh visual twist
We wanted to give art a purpose that’s not selling products, but spreading knowledge. Our content was always unique and shareable. Each issue featured a new beautiful artistic style and topic – 100% original illustrations and writing, breaking through the clutter of mindless clickbait.
Scope
- Art and creative direction
- Character design
- Content creation and editorial
- Media
Reach
- Viral microcontent ~500k’s views/month
- 20K unique site visits/month
- 100% Original writing
- 100% Original illustrations
- Collaborators in 10+ countries
Online magazine
Weekly themed issues
Global social reach
Republished ( and ripped off ) thousands of times
Cited in print
And celebrated in person
Epic infographics
Shareable bite-size facts
Project Outcome
Results
Along with our posts, we created bite-sized “defactos” that have had tremendous success, shared, copied, cited, countless times and channels.
By leveraging social media and other channels with our original content, we’ve reached the frontpage of Imgur.com, cited thousands of times by other websites including theChive.com, designtaxi.com, neatorama.com, trendhunter.com, boredpanda.com, the matador network, and connected with hundreds of thousands on social media.